‍We do what we must in order to win.

This is the lens through which we define what it means to be a member of the Dirac team.

Ask the question: What do people at Dirac do?

The answer is simple: we do what we must in order to win.

This credo anchors our company and can be understood through three core pillars:

1. “We do” — Skill Alignment

2. “what we must” — Cultural Alignment

3. “in order to win” — Mission Alignment

What follows is a breakdown of what each pillar means, and the standards we hold ourselves to in pursuit of them.

Skill Alignment

Skill Alignment is the commitment that every member of Dirac becomes world-class at their craft. Excellence compounds. The only way to build the future of manufacturing is through a team of people who are exceptional, improving constantly, and executing with rigor and speed.

Skill-aligned teammates hold themselves to a high standard. They measure their work honestly and sharpen their capability every day.

Mastery is the Baseline

• We aim to be elite in our roles, not just competent.
• Mastery is not a title. It is a daily standard in execution, judgement, and discipline.
• Regardless of function - product, engineering, sales - we pursue depth of knowledge and excellence in our craft.

Clear Thinking and First Principles

• We think deeply. We reason cleanly.
• We avoid jargon, shortcuts, and cargo-cult limitation.
• We break down problems to fundamentals and rebuild from truth, not convenience.
• Clear thinking creates clear action. Clear action creates results.

Quality at High Velocity

• We ship fast. We ship well. Both are required.
• We reject the false choice between speed and quality. The standard is high-quality work, delivered on time.
• Every role has a version of shipping:Engineers ship code.Product ships decisions. GTM ships revenue and customer wins.
• We finish fully and finish well. Our customers depend on us.

Depth, Systems-Level Understanding, and Ownership

• Skill Alignment means understanding your work and the system around it.
• We all understand factories, workflows, customers, and constraints.
• We do not work in isolation. We work as part of a larger whole.
• Ownership means solving the entire problem, not only a portion of it.

Truth Over Ego

• We measure ourselves honestly.
• We seek the truth about our work:
  
  • Is it good?
  • Is it correct?
  • Is it fast enough?
  • Is it the best solution?
• We welcome feedback, quickly and often. Feedback reveals the truth.
• We prioritize correctness and impact, not preference or pride.

Relentless Improvement

• Skill is a craft. It must be sharpened constantly.
• We learn aggressively: new methods, new tools, new domains.
• We invest in ourselves because the mission demands people who improve faster than our problems grow.
• We believe that tomorrow we should be better than we are today.

Bias Toward Action and Shipping

• We move. We get on the plane. We pick up the phone. We build. We deliver.
• We prefer progress over paralysis, prototypes over hypotheticals, and results over discussion.
• When in doubt, we take initiative — we write the first draft, the first version, the first attempt.
• Shipping creates learning. Action creates victory.

Effort, Intensity, and Drive

• Skill Alignment includes intense effort when the moment requires it.
• Big missions demand big pushes. This means late nights, early mornings, and unwavering follow-through.
• We are not afraid of hard work. We choose it when it matters.
• Effort increases mastery. Mastery increases impact.

Cultural Alignment

Cultural Alignment is how we show up. It is the attitude, discipline, and shared standards that define what it means to be part of Dirac. It is the collective commitment to grit, ownership, intensity, cohesion, and determination. Culturally aligned teammates operate with seriousness. They overcome obstacles. They uphold each other. They move as one. Our culture is our force multiplier. It transforms individual excellence into team victory.

Tenacity and Grit

• We work hard, take pride in working hard, and look forward to working hard.We put the team above ourselves.
• We accept personal sacrifice for Dirac to achieve its goals.We do not stay blocked. When met with an obstacle, we overcome, always.
• We love the taste of blood in our mouths. We do not shy away from pain or hard things, and often actively seek them out, as they tend to garner the greatest victories for our team.

Radical Ownership

• We believe in the Invictus Principle: “I am the captain of my fate. I am the master of my soul.”
• We take responsibility before anyone asks. Responsibility is there for you to take.
• We do not wait for others to solve problems.
• Through your own fortitude, skill, merits, and dedication to our values, you will rise and grow on our team.
• We own our outcomes. We own our failures and stay humble about our successes.
• The only wrong decision is indecision.

Passion and Intensity

• We care — almost irrationally — about our work and the quality of it, because we care about what we do and why we are doing it.
• We advocate relentlessly for our customers.
• We focus on utility, time-to-value, usability, and new capabilities.
• We have good, aggressive instincts about priorities, and push others around us to as well.

Cohesion and Solidarity

• We win and lose as one team. Our outcomes are collective — never the result of a single function or individual.
• We move as a coordinated unit. High trust, high context, low friction.
• We cannot be great without the greatness of those beside us. The whole is always greater than the sum of its parts.
• When pressure rises, we close ranks and push forward together. Cohesion is our strength multiplier.

Commitment and Determination

• We are fully committed to our mission and to each other. When we choose to be here, we choose to see things through.
• Determination means disciplined follow-through: we finish what we start, especially when it becomes difficult.
• Our work has a definite direction and an explicit goal. We act with purpose. We stay focused on delivering results worthy of the mission.
• Hard problems are where we prove ourselves. The mission demands endurance, and we meet that demand with resolve, grit, and loyalty to the team.

Mission Alignment

Mission Alignment is the recognition that Dirac is strengthening the industrial backbone of the free world. We are not simply writing software. We are contributing to American resilience, economic sovereignty, and national capability. Mission-aligned teammates understand that our work carries weight and consequence. We serve something larger than ourselves.

Understanding the Stakes

• Manufacturing strength is national strength.
• A nation that cannot build cannot defend or endure.
• America’s industrial base has hollowed for decades.
• We are part of the generation tasked with rebuilding it.
• Our work enables engineers, operators, and factories whose output defends soldiers, powers cities, lifts economies, and creates the real wealth of a nation.
• This is not a job. It is a calling.

Duty to America’s Builders

• Our customers manufacture tractors, aircraft, pumps, automotive drive trains, missiles, forklifts, and CNC machines. They build the backbone of national capability.
• Their work is hard, essential, and often unrecognized.
• We build tools that give them leverage and immense capabilities.
• We respect the people on the shop floor: the engineer and the operator.
• Our products must make their lives better.

Reindustrialization is a Generational Project

• Reindustrialization is a long-term mission. It requires courage, competence, and conviction.
• We think in decades, not in quarters.
• We choose durability over shortcuts, foundational systems over temporary hacks, and compounding advantage over short-lived wins.
• Our work should stand the test of time. It must be robust, serious, and worthy of becoming part of the permanent industrial stack.

Defending the Frontier

• The world is becoming more contested.
• Industrial strength is now essential.
• We build tools that give American engineers an edge.
• This edge helps them outpace adversaries, innovate faster, and manufacture at levels that preserve strategic advantage.
• Winning is not a metaphor. In defense and critical infrastructure, stakes are real.

National Pride and Responsibility

• We are proud to build American technology for American factories.
• We take seriously the role of software in restoring national capability.
• We understand the moral weight of our work.
• A stronger Dirac helps create a stronger industrial America.

Long-Horizon Service

• We are building infrastructure, not apps.
• Infrastructure requires devotion, endurance, and a willingness to take the long road.
• We remain focused on the long-term goal: a world where American manufacturing is world-leading once again.
• We stay committed through setbacks, ambiguity, and pressure.
• The outcome is worth the effort.

Conclusion

These three pillars are not suggestions. They are the standard.

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Skill Alignment governs the precision and speed of our execution.

Cultural Alignment governs the discipline and unity with which we operate.

Mission Alignment governs the purpose and seriousness behind every action we take.

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When all three are upheld, we become more than a company. We become a force. A team capable of building the systems that strengthen American industry, elevate the people who build our world, and restore the manufacturing power our nation depends on.

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Victory is not inevitable. It is earned through mastery, grit, and purpose. We do what we must in order to win. By committing to these principles without compromise, we place ourselves on the path toward becoming one of the great industrial institutions of our time.